5 Levels of human between product: Cognition/Character/Resource/Ability/Existence
People feel pleasure when their needs can be meet. If there’s something that keeps you feeling unsatisfied, that’s probably what your talent is, because that need triggers your motivation.
Fear is the boundary of human development, it’s also the momentum of movement, it can be the pain point of a product.
Don’t make user think!
We are educated to be the ideal form, only if we had pressure to survive, we would become the character that the society wishes.
We should also avoid the assumption of “what users SHOULD be doing” when we’re making a product, find the core value from the real users.
3 Key points to create a good product
- Pain point: Hit the fear.
- Pleasure point: Meet the needs immediately.
- Itchy point: Satisfy the ideal state of human beings.
Peak-end Rule
User can only remember the peak and the feelings at the end of the whole journey, those are the points that we need to take care of.